Level 4 Retail Sales Techniques
Level 4 Retail Sales Techniques
DIGITAL RESOURCE ONLY
Student Worksheets - 185 Pages
Printable and fillable versions included
Teaching slides
Templates
See a sample here
Learning outcomes:
1 Explain the key principles of the retail environment in relation to customer care and retail selling
2 Explain key terminology and practices utilised in retail selling to include related sales, up selling, after sales service, customer services and unique selling points
3 Outline the legal responsibilities and entitlements of staff and customers in relation to a retail environment
4 Differentiate between a range of products and services provided by the retail sector
5 Describe the key benefits of an effective after sales services policy in relation to the creation of new business
6 Describe a range of specific product characteristics to include features, benefits and advantages
7 Explain a range of learning methods aimed at improving knowledge in relation to products and retail services
8 Outline the benefits of establishing a customer profile
9 Outline a range of procedures aimed at improving health and safety in the retail environment
10 Employ a range of communication techniques aimed at assessing customer needs to include open and closed questions, product descriptions
11 Demonstrate a range of communication skills to present products and deal with customer complaints
12 Identify key opportunities to open and close a sale while operating in a retail environment
13 Demonstrate an ability to match products and services to customers needs
14 Employ customer relation skills to Identify the characteristics and requirements of a range of customer profiles
15 Demonstrate the application of appropriate interpersonal skills and attitudes when differentiating between a range of customer's needs, in a retail setting.